What is digital marketing?

By techtalkz - December 14, 2017

What is digital marketing?


Digital marketing. The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.
Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops.There are so many digital marketing techniques such as


  • search Engine Optimization (SEO)
  • Search engine marketing(SEM)
  • Content Marketing
  • Email Marketing
  • Mobile Marketing
  • social Media Optimization
  • Marketing Automation
  • Display Advertising
  • Pay-per-click advertising (PPC)

Search engine optimization (SEO)

What is SEO?
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

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How SEO works


  • Building an SEO-friendly site
  • Content and related markup
  • On-site topics
  • Link-related topics

    • Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results often referred to as "natural", "organic", or "earned" results. In general, the earlier , and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.

    Search engine marketing(SEM)




  • Pay-per-click
  • Cost per impression
  • Search analytics
  • Web analytics
    • Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. search engine marketing is the most effective way to promote your products and grow your business.Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.Website saturation and popularity, or how much presence a website has on search engines, can be analyzed through the number of pages of the site that are indexed by search engines (saturation) and how many backlinks the site has (popularity). It requires pages to contain keywords people are looking for and ensure that they rank high enough in search engine rankings. Most search engines include some form of link popularity in their ranking algorithms. The following are major tools measuring various aspects of saturation and link popularity: Link Popularity, Top 10 Google Analysis, and Marketleap's Link Popularity and Search Engine Saturation.

    Content Marketing

    Content marketing is a strategic marketing approach focused on customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience and consistent content to attract and retain a clearly defined audience
    Marketing is impossible without good content
    We use the different type of marketing tactics but, content marketing should be part of your process, not something separate. good content is part of all forms of marketing strategy.

    Email Marketing

    We use email to promote products and/or services. use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.The two big advantages of email marketing are price and ease. Emailing is an inexpensive way to advertise your company and its products and/or services compared to many other types of marketing.90% of Internet users use email, Email marketing develops large amounts of traffic through smartphones and tablets. Marketers are researching ways to advertise to more users and to make them view advertising for longer. However, the rate of delivery is still relatively low due to better filtering-out of advertising and users having multiple email accounts for different purposes. Because emails are generated according to the tracked behavior of consumers,

    Mobile Marketing



  • App-based marketing
  • Push notifications
  • MMS
  • Location-based services
  • mobile game marketing
  • SMS marketing

    • Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, or other mobile devices, websites, email, SMS and MMS, social media, and apps.80% of internet users own a smartphone.personalized information that promotes goods, services, and ideas.

    Display Advertising

    Display advertising is advertising on websites. It includes many such as text, images, flash, video, and audio.purpose of display advertising is to deliver general advertisements and brand messages to site visitors.According to eMarketer, Facebook and Twitter will take 33% of display ad spending market share by 2017and Google’s display campaigns reach 80% of global internet users.SO Display advertising is more popular among us when we using internet
     

     

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